A young boy saw a Corvette spotlighted on the cover of a magazine, immediately fell in love with America’s sportscar and devoted his focus toward owning one – even before he could drive. That love for the automotive icon culminated in his creation of an event that became the largest Corvette show in the world, Corvettes at Carlisle, which will be celebrating its 40th anniversary August 26-28 at the Carlisle (PA) Fairgrounds.
Corvettes at Carlisle has attracted attendees worldwide and has earned praise from Chevrolet, car engineers, race drivers and auto enthusiasts for its diversity, excitement, attention to history and its sheer grandness, even gaining a name-drop on the Jimmy Kimmel Live TV show in December, 2018. The event started as a dream by Chip Miller, and it has been a family affair ever since, from attracting families who shared Miller’s love for Corvette, to his passing the baton to his son, Lance, after Chip Miller passed away in 2004.
Lance Miller shared his father’s history and the evolution of the event. He said his father discovered the Corvette while relaxing. Miller said, “My father was a young child sitting on the curb, and right near him was a Popular Mechanics magazine. The magazine had a Corvette on the cover. He fell in love with the artwork/car right then and there.”
Moving forward, Chip Miller became a dedicated “car guy” and he and his “car guy” friend, Bill Miller (no relation) founded Carlisle Events in 1974, to produce events for “car guys and girls just like them.” The enterprise began with a swap meet and car show called “Post War ’74”, on the Carlisle Fairgrounds. The runaway success of what became known as Fall Carlisle Collector Car Swap Meet & Car Corral led to a similar Spring event in 1977. In short order, they became complete sellouts for vendor and car sale (or “car corral”) spaces.
By 1982, Chip Miller brought his dedication to Corvettes to the mix and started Corvettes at Carlisle as a stand-alone event. According to Lance Miller, “My father’s passion and love for Corvettes wasn’t just about the car, it was truly about the people. He loved his friends and most were involved in the Corvette hobby. When he decided to host Corvettes at Carlisle, his list of friends grew exponentially due to the size of the event. The show started off with just a few rows of Corvettes, with some vendors sprinkled in, and the event quickly became one of the largest Corvette-only events in the world.”
Chip Miller was enthralled by devotees and their interaction with the car. Lance Miller said, “My father enjoyed the people behind the wheel of their Corvettes more than anything. Bringing people together to enjoy what he loved so much wasn’t a job for him; it was something he really wanted to do because it allowed others to experience exactly what he loved so much – friendships. Many friendships were formed over the years because of each of our events, and Bill Miller and my father were all about those friendships and those people.”
According to Lance Miller, Chip Miller’s proudest moment each year was seeing all of his friends come to “his” Corvette party, as it became a true tradition for many. “My father’s goal of bringing like-minded individuals together became more and more of a success as years went on, and this success brought my father sincere joy each year,” said Lance Miller. “Today, Corvettes at Carlisle still generates new friendships each year, thanks largely to my father and Bill Miller, his partner and friend. That exemplifies true Corvette Camaraderie.”
After that first show in 1982, the event grew larger, more diversified and more sophisticated each year. In the beginning, the event focused on a showfield area where Corvettes were on display, a Corvette Corral where Corvettes were for sale, and as was true for all Carlisle Events, a large vendor area -- something that Chip Miller took great pride in, as “the heartbeat of the Carlisle Events organization.”
In the 1980s and ’90s, OEM Corvette parts were tough to come by, but during Corvettes at Carlisle, Chip Miller took great effort to make sure he had all the right vendors at the event. As the event continued to grow in each sector, so did the visitors’ excitement of owning and driving a Corvette. Chevrolet saw the advantages of this Corvette enthusiasts’ Mecca and Chip Miller succeeded in having Team Chevrolet attend Corvettes at Carlisle for the first time. Lance Miller recalled, “I’ll never forget how grateful my father was for having them come to the event. We’re fortunate to continue this tradition today”.
The vendors and parts have changed quite a bit in 40 years of the show. Many of the older cars have been restored -- some restored multiple times -- so original parts aren’t in as high demand as they were back in the day, and many have been remanufactured making them cheaper due to mass production. Lance Miller said, “We’ve seen a transformation of our attendees wanting to enhance and personalize their newer Corvettes. Sometimes they need an exhaust, sometimes it’s paint protection film, sometimes it’s different wheels and sometimes it’s an entire engine makeover.”
It seems apparent that Corvette passion is alive and well, and there is a current push towards Vette-Rods, as enthusiasts are converting older Corvettes with newer technology – brakes, transmission, AC, engine and suspension components. The vendors at Corvettes at Carlisle adapt to the times and trends, and supply what the audience and attendees demand. Lance Miller said, “I’m happy to say if you visit us at Carlisle, you’ll find what you need for your next project – whether you’d like to keep your restoration as close to factory as possible all the way to the Vette-Rod.”
When Chip Miller passed away in 2004 from amyloidosis, Carlisle Events management asked Lance Miller to manage Corvettes at Carlisle. “I accepted the challenge without hesitation,” he said. “In fact, my Mom needed help managing her ownership of the company so it ended up being a dual position. At the time I had my own web design and consulting business, which I sold quickly prior to accepting the job at hand.”
Lance Miller didn’t come in cold; he was involved with each of the company’s events at a very young age, from putting out paper plates on the field with vendor ID numbers, to selling tickets and driving the company tram. “My father was a true mentor for me,” he said, “and he would put me through the paces. I recall mowing the lawn, putting in the vendor ID disks and taking them out, emptying the trashcans, scrubbing the floors in the buildings, and everything my father wanted me to learn. As I got older, I learned quickly why he did what he did. It made me truly appreciate each position at Carlisle Events. I know how hard every team member works, and if it weren’t for my father forcing these jobs on me, I wouldn’t appreciate how hard each person works, nearly as much. To say I’m grateful is an understatement, he did well at his parenting and I’m thankful for it now I can pass that down to my daughter (I bet she’ll love it!).”
When Lance Miller took over the reins of the event, he quickly learned about the Corvette community. “They are amazing,” he said. “Everyone that was involved with helping my father reached out and said they’d handle different themes for the event. They were amazing and I quickly realized our events are ALL about the people – the passion behind the car is driven hard, but the people drive it home for our events. Whenever we have incredible displays there’s always a couple of people that really drive it home – typically one car owner of a specific theme will go out of their way to ensure it’s a great display. This spills over to the general public and makes for a great event.”
Lance Miller reflected, “Corvettes at Carlisle was my father’s baby, it meant the world to him. The event keeps him alive, and after I had taken over, a Corvette community friend mentioned to me at one of our events that he felt that we should conduct an Engine Rev tribute to my father. As feedback is essential to making any event better, we listen and we apply. I did just that… I broadened the scope a bit, and we do an Engine Rev for our loved ones at noon on Saturday each year during Corvettes at Carlisle. I typically have my Mom by my side, I say a few words and then following a moment of silence, everyone on the grounds revs their engines for our loved ones that can no longer join us. Each year I have tears in my eyes and I can feel my father’s presence with my Mom and me in the car. To me, this is something my father would be proud of and it is something I’m proud of.”
Lance Miller has seen the show grow, but the fans remain constant. He said, “The fans are still the same; some have aged, but their love and passion haven’t diminished. We also see that there are a LOT of new Corvette enthusiasts entering the market. We’re seeing a drastic increase in people enjoying their newer Corvettes -- C6-C8 cars -- due to the luxury of driving it compared to the early years. The vendor base is the heartbeat to our organization and I often tell people they can build a Corvette out of the parts that are available within our vendor area. If you’re looking for that hard to find part, you’ll most likely find it at Carlisle. We’re also seeing a spike in our Manufacturers Midway, where many of the exhaust manufactures and others do installs transforming your Corvette right before your eyes. It’s a lot of fun to watch and hear.”
Lance Miller added, “My father would often say… LIFE IS GOOD! For three words, it’s quite powerful. I do my best to live by these words and we do our best to apply this to each event we host. If you’ve never attended one of our events I’d encourage you to come out, in fact I’d love to hear your feedback as we put them on solely for you! Feedback is crucial for us to improve and the only way we can improve is by hearing how we can make it a better experience for you.”
Corvettes at Carlisle at the Carlisle (PA) Fairgrounds, August 26-28, is the largest and most diverse Corvette car show in the world. The annual Corvettes at Carlisle event features thousands of Corvettes representing all generations of America’s classic sports car. Corvettes at Carlisle spotlights all aspects of the Corvette hobby, including different styles, packages and every generation of production, from year one in 1953 to the modern day C8.
> Visit www.CarlisleEvents.com for more on the automotive hobby.
Mike Blake, former editor of KIT CAR magazine, joined Carlisle Events as senior automotive journalist in 2004. He's been a "car guy" since the 1960s and has been writing professionally for about 30 years.
